Capital goods design

Nowadays, designs in mechanical engineering are becoming more of a decisive buying factor. Where technology, quality and price of the different providers is comparable, design is decisive. Industrial design belongs to the soft sales factors which have a significant contribution to the success of a product. The central tasks of the technical design are the shape and color conception, the brand and corporate design developments, and of course the improvement of the user experience with a machine. In the foreground, these are always the specific target groups and the optimization of the central handling processes.