Designing new markets

Review German Brand and Design Congress

The German Design Council organized the 5th German Brand and Design Congress on 11-12 November 2013 in Stuttgart under the motto “Designing New Markets”. The congress realting to investment goods centered around successful internationalization strategies of German companies that focus on brand and design – in times of global markets, sustainable entrepreneurial success can be secured only through clear differentiation from the competitive environment. Small and medium-sized companies, which can strongly profit from a consistent design strategy, were especially addressed with questions around the quality promise Made in Germany, property rights, intercultural branding and employer branding.

The German Brand and Design Congress 2013 were sponsored by the Federal Ministry of Economics and Technology and the Ministry of Finance and Economic Affairs Baden-Württemberg, and were organized in cooperation with the Design Center Stuttgart.

Impressions of the 5th German Brand and Design Congress.

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